Saturation 
Consumers are bombarded with messages and products. They have 24/7 access to entertainment and information. They are overloaded, but they are also smart.
What they don't like, they can tune out. What they want, they can find in an instant. In a saturated environment, consumers have developed powerful filters. How will your message get through?
RECOMMENDED READING »
Made to Stick
Chip Heath and Dan Heath
Sticky ideas are ones that people understand, remember, and that change the way people think or behave. This book explores what makes sticky ideas break through and get noticed.
The 100 Best Trends, 2006: Emerging Developments You Can't Afford to Ignore
George Ochoa and Melinda Corey
The 100 Best Trends, 2006 is a reference guide that keeps pace with lightning-fast developments in today's society, summarizing the most important trends in industries such as arts and entertainment, business and industry, demographics, and health and medicine.
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want
Daniel Nissanoff
We are entering a temporary ownership society. Consumers are increasingly buying luxury brands by embracing a new norm of temporary ownership. They can afford more of the things they really want, because they also regularly sell off the things they no longer want or need.
Life After the 30-Second Spot
Joseph Jaffe
In today's 24/7 society, in which consumers are always "on", more needs to be done to reach them. This book presents 10 bold alternatives to traditional advertising, including the Internet, video games, and word-of-mouth advertising.
SUCCESS STORIES »
Starbucks
Starbucks is opening an average of four stores a day and has over 13,000 stores in more than 35 countries. Starbucks seems to be one of the only forces in America that can unify the aspirations of slackers, suits, and soccer moms alike.
The average customer stops in 18 times a month. In March 2007, Starbucks joined forces with Concord Music Group to release Paul McCartney's first new studio album in nearly two years, featuring all new songs.
Craigslist
Craigslist serves classified ads to 450 cities and growing. The site receives more than 750,000 job listings a month, and users self-publish more than 14 million new classifieds a month.
Craigslist has become the modern day community bulletin board, with notices posted for everything from real estate, cars jobs, and baby clothes, to sporting event tickets and personal ads. It is possible to buy and sell virtually anything you would ever need here.
As the primary Internet launch pad for over 400 million people each month, it's the No. 1 gateway to the Net's vast commercial potential.
Google performs over half of the searches on the Internet, and employs the largest network of translators in the world. The Google home page can be set up in 88 languages, including Urdu, Latin and Klingon.
However, search is merely scratching the surface of all the services Google offers. Other functions include photos, video, groups, blogs, maps, images, email, digital books, translations, finance, and documents and spreadsheets.